Ok so what’s an anchored back link and why am I talking about them?
Links are those things on the net we click on that take us to other web pages on the internet. Here’s a link to the New York Times website: New York Times. (I made it bold and italicized it to make it feel more like the NY Times but links can come in all fonts and colors)
Ok so obviously that’s a link and it takes you to another web page but where does the anchored part come in?
“Anchored” is simply a reference to the word or words that appear in the link. So the link above is “anchored” for the keywords: New York Times.
That’s important because as it turns out those keywords and that link play a big factor in the major search engines algorithms. Those anchored back links act like votes for the search engines and they help the algorithms determine which websites are most relevant when someone types in a search. The more votes or the more links you have the more relevant you are on the internet.
So your job as a business owner or webmaster is twofold:
- determine which keywords your prospects might be typing into the serach engines to look for your products or services
- optimize your website for those keywords
Basically if you sell green widgets you want your website to rank #1 in the search engine rankings when someone types in a search for “green widget.” Can we agree that if you can do that you’ll generate more sales?
The best thing about this kind of traffic is that it’s completely free. Google or any of the other serach engines won’t charge you anything to be in the top spot because they’re just trying to provide relevant results to their serach engine users. And at the end of the day that’s exactly what you want to remember.
Anchored back links are just a part of what contributes to a good search engine ranking but they play the largest factor of what contributes to a good search engine ranking in some search engine optimization experts minds. The question obviously is then where do we find or where do we get back links right?
That’s a good question but it’s not the right one. The right question is are all links created equal?
Not all links are created equal and I’ll talk about that in my next post and then I’ll get to where you can go to get some of your own links.